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Network Chairs have been asked to cascade the invitation ITT marketing workshops below to their networks:

Whether you’re an established marketing professional at an ITT provider or you’re just taking on new marketing responsibilities, our workshops are a great opportunity to gain insight into how to recruit and retain quality candidates and take part in practical activities to apply your new skills. Industry professionals will be on hand to discuss how to identify your audience, which low/no cost marketing channels to use, and how to plan an effective marketing campaign. You will also have the chance to network with other providers in your region facing similar marketing contexts.

To register for your place, please click on the link for the workshop of your choice:

  • Leeds: Monday 8 October, The Met Hotel
  • BirminghamMonday 15 October, Jurys Inn
  • London: Monday 29 October, Holiday Inn London Camden Lock

All events run from 10am to 4pm, with lunch included.

Draft agenda  

Introduction:

  • Networking and open discussion on what marketing providers have carried out and what has worked well/not well

Morning sessions:

  • Research
    • Identifying target audiences
  • DfE’s ITT marketing creative strategy
    • National campaign strategy
    • ITT marketing provider toolkit
  • Planning
    • Low cost channels – organic social, websites
    • Emerging behaviours for 2018/19
    • Key questions when planning a campaign
  • Delivering hyper-local activity
    • Producing and distributing low cost content
    • Partnerships/PR e.g. case studies
    • Monitoring and evaluation
    • How GCS used DfE resources (link to toolkit)
  • Greater London Authority case study
    • Teach London activity

Lunch

Afternoon session:

  • Networking and marketing plan activity

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