Every Lesson Shapes a Life

Be the first to see the new teacher recruitment advert

We’re excited to share with you the first look at our new marketing campaign, designed to inspire and encourage more great people into the teaching profession.

The campaign will launch later today with a brand new TV advert and we wanted you to be one of the first to see it:

Video screenshot

The campaign aims to highlight the crucial role you play and draw attention to the highs and lows of school life, for both students and teachers. The advert follows the journey of a pupil from the scary first day in primary school to the triumphant last day in secondary school. It celebrates how teachers like you make such an impact and help shape your pupils’ lives.

This change of direction for our teacher recruitment campaign follows extensive research, including significant input from teachers across the country. The advert features real-life classrooms and teachers and aims to show a realistic and honest portrayal of teaching, including its challenges and successes.

We’d welcome your support to promote the new campaign and encourage more people into your profession. A useful link for prospective teachers, which you might want to share with your contacts, is: http://getintoteaching.education.gov.uk. You will also be able to find out more on our Twitter channel @getintoteaching.

Our new campaign is part of the department’s wider work to support teachers and attract more people into the teaching profession. We’ll continue to keep you in the loop on these broader plans.

Watch the new advert >>>


View this DfE Teacher Bulletin from the 30th September 2018 online here

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