As we continue to learn more about GDPR in response to specific questions raised, I will update you here with key pieces of information which I think will be helpful.
Following a query raised by one of our members, we have consulted our lawyers around the practicalities of email marketing – in particular where members are sharing information about courses and other services to schools. The advice we have received is as follows:
“The rules are more relaxed for business to business direct marketing, so provided an unsubscribe option is included in every email, to allow that data subject to opt out, (and that is observed) it can continue. Such marketing can be done under ‘legitimate interests’, rather than needing consent under GDPR.”
A copy of the ICO guidance on this, which is based on the Privacy and Electronic Communications Regulations, can be found here: ICO Direct Marketing Checklist. The checklist at the end explains the business to business rules.